Social Media is Tool for Scotland’s Cultural Bodies to Crack Global Audiences

19 October 2010

Museums and galleries across Scotland can reach worldwide audiences like never before if they embrace social media according to one of the keynote speakers at a social media seminar in Edinburgh on 21 October 2010. But if they do not, they risk falling behind in the digital revolution.

Ewan McIntosh, Director of digital business developers NoTosh, will warn Scottish cultural bodies that only by continuing to develop their digital spaces will they succeed in the future at attracting visitors and audiences from around the world.

His address is one of four keynote speeches at a one-day event on social media in the Scottish cultural heritage sector which will examine social media practice in museums, galleries, archives and other cultural institutions. The seminar will look at what’s happening internationally and establish a focus for future research.